I have not posted for a long while. I haven’t even looked at my site or managed to do anything other than the bare minimum to keep the home fires burning. I won’t go into detail, but this is because my youngest daughter Claudia was very ill and I have spent a long time away in hospital with her. She is getting much better and will be returning to nursery imminently and I can resume ‘business as usual’…..or shall I? I quite like the idea of ‘business a bit unusual’!

This whole experience has really given me a lot of opportunity to think about what I want to do when I grow up! Like most people I have fallen into what I do rather than following a calling, I have done what I have needed to live life, without work being my life. This has all changed now. I want my work to be a part of my life, not a necessity. I want to do what I love and love what I do. Whilst doing a lot of sitting and watching the world go by (albeit out of a hospital window), reading (mainly fiction for pure escapism), spending a lot of time with my children (without one eye on my phone or laptop) I have realised with great relief that I am not far from this place already.

A lovely person helped me rewrite my bio – an objective view point is very valuable when you are looking inwardly! Here is a snippet:

Kaeli gets under the skin of organisations to develop their revenue and brand potential and connects people with propositions; she knows how to develop sales and marketing that reflect the core values of an organisation.

Business development is my core skill …this can mean many different things; sales, marketing, product development, propositions etc. The above snippet sums up nicely what under the business development umbrella I am good at. Extending an organisations core values held by an organisation to connect with people that will genuinely benefit from engaging. Not making a quick sale, not broadcasting, not cutting prices, no multibuy deals and no complicated small print. Just good, honest business development that benefits everyone.
So this is the basis on which I am moving forward – what I have always done but with more meaning, more value and with the aim of making the world a nicer and hopefully better place.

This entry was posted on Friday, August 26th, 2011 at 3:05 pm and is filed under chitchat. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Tags: business, communication, content, development, effort, marketing, new business, proposition, publishing, sales