People talk, businesses change….
A business is fundamentally two things; a brand and its people. With communications now able to flow freely between all people inside and outside the organisation the way business is done has changed whether we like it or not.
I have been thinking about the differences and the questions we all need to be asking.
BRAND
Traditionally channelled predominantly through marketing activity (advertising, pr, design, direct marketing etc)
Now everyone that touches your organisation is a conduit of your brand to your many audiences (customer, stakeholder, employee)
Questions; can people easily understand, engage and ‘feel’ your brand? Do they want to? Is the infrastructure in place for people to be advocates should they want to? Is it easy? Are the channels open for everyone to communicate your brand? Are people communicating it how you want them to? Can you harness the power of the love people have for your brand?
PEOPLE
Traditionally organised into divisions with communication and knowledge sharing across each department being predominantly at management level
Now everyone can be (or is) connected across the organisation. This holds the potential to vastly improve business processes and increase the share of knowledge raising productivity as a whole.
Questions how are your people communicating across your organisation? Is there infrastructure to support this and learn from eachother?