Archive for the ‘chitchat’ Category

27
Jul
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The thin edge of the wedge

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My clients are the experts in their field. They do what they do remarkably well (otherwise I wouldn’t want to work with them – this is a lesson I have learnt from previous not so good experiences!) What they don’t do so well is communicate what they do. Sometimes you can be [...]

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Posted by Kaeli | 1 Comment
01
Jul
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Well why would you want to talk to me?

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Why do articles about cold calling being unwelcome still pop up everywhere? We all know that everyone hates cold calls. This is for one simple reason – we are all so busy! Unless your role is to sit at your desk and speak to whoever calls (if there is such a job [...]

Posted by Kaeli | 1 Comment
24
Jun
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So what exactly do you do?

Posted in chitchat
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I get asked this a lot by family and friends. I was also asked recently to summarise into one word the essence of what I do. This was actually easier to answer – ‘communication’. Having to explain what I do to family and friends that largely work outside the world of business/outsourcing/marketing [...]

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Posted by Kaeli | 2 Comments